Kruzers Brand

KRUZERS is a foldable street sneaker line by FITKICKS. The sneakers are a must have for the everyday adventurer. The key value of the brand is to feel the freedom of the coast using illustrative elements which results in a playful carefree line. I created an overall brand aesthetic that aligns itself with the mass market that embodies good looking designs and materials as well as bold colors. Below you can find some of the things I worked on, ranging from the logo and infographic icons to a card stock printed packaging, shoe tread, product line colors, order guide, POP display for floor & counter and art directing the photoshoot in Miami with redphoto.

Branding • Packaging • POP Design • Print Collateral • Photo Art Direction

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