FITKICKS is a NEW footwear and accessory brand committed to outfitting people with an active lifestyle. One of the key values of the brand is to unify ergonomic comfort; easy slip design and function.

I created the overall brand and product line. Here you will find the things I worked on ranging from the shoes, accessories, logo, packaging infographic icons, lookbooks and photoshoot.

ROLE: Concept • Fashion Design • Art Direction • Branding • Display Design

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